Digital Content Creator

Job Description

We are looking for a highly creative and experienced Digital Content Creator to create engaging content for blogs, digital ads, social media, videos, and content used in other areas of the business. Excellent writing skills as well as video and image editing skills are a must, as well as the ability to be comfortable on camera to help with video creation and production. The ideal candidate will possess a strong creative background coupled with the ability to perform analytics to assess the effectiveness of campaigns.

In addition to these technical skills, we are looking for a candidate who is highly motivated, who can bring energy and creativity into a marketing mindset and can work well within a small team. The right person will think outside the box when it comes to creating engaging content that appeals to an audience composed of engineers, engineering students, and hobbyists.

If you are creative and passionate about creating visually compelling content and have a track record of success, we would love to hear from you!

Responsibilities

• Conceptualize and create a range of digital content, including blog articles, digital ads, content for newsletters, videos, animations, and social media posts.
• Boost traffic through paid advertising as well as organic traffic.
• Analyze and measure the performance of digital content to optimize and improve effectiveness.
• Manage social media channels including scheduling posts, tracking analytics, replying to messages, etc.
• Collaborate with the marketing team to develop and implement content strategies that align with company objectives.
• Stay up-to-date on industry trends and emerging technologies to ensure that content is effective and aligns with the brand.
• Manage and execute multiple projects at once.
• Work on-site to utilize resources and products for accuracy and technical support.
• Other marketing projects as assigned.

Requirements

Primary

• 2+ years of experience creating digital content.
• Associate’s or Bachelor's degree in Marketing, Communications, or related field is preferred.
• Strong portfolio with a range of digital content; including writing samples, videos, and graphics for marketing purposes such as a blog, newsletter, digital advertising, or social media.
• Experience using Adobe Creative Suite or other editing software.
• Experience with social media platforms including YouTube, LinkedIn, Twitter, and Facebook.
• Excellent communication skills.
• Strong attention to detail.
• Ability to work well under pressure and comfortable on camera.

Secondary

• Background working in a technical industry, manufacturing business, or in-house marketing team setting.
• Experience as an influencer reviewing technical products.

This is a full-time, in-house position with a competitive salary and benefits package.

Please include samples of your work or a link to your portfolio with your application.